Turn Eye Appeal into Buy Appeal
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Turn Eye Appeal into Buy AppealTurn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! is an award winning ebook by Karen Saunders. It provides easy-to-read instructions that will help anyone design eye-catching informational/marketing pieces with great graphics and compelling content.You want your marketing pieces to have just the right mix of “eye appeal” and “buy appeal” to make your sales soar. But how can you increase the “buy appeal” without having to hire a designer? Turn Eye Appeal into Buy Appeal gives you a design consultant on your desktop . . . without paying design fees. Specifically, it provides:* 128 pages of easy-to-read instructions that help you produce logos, brochures, flyers, presentations, and book covers that inspire people to buy!
* Nearly 200 full-color illustrations
* Nearly 200 hyperlinks that help you find subjects fast
* Details appreciated by people with tight deadlines
* Hundreds of techniques to reinforce your strategies
* Tips for writing persuasive copy that “hooks” customers
* An easy-to-use resource you can refer to again and again
Grab a lot of wisdom from a design pro 24/7 and reduce your production time by 50%. Make Turn Eye Appeal into Buy Appeal your own and get the great results you want.
Written and illustrated by Karen Saunders
Karen Saunders founded MacGraphics Services in 1990 to help business owners present themselves and their services professionally through well-branded graphics. She designs ads, logos, one-sheets, book covers and interiors, corporate identity pieces, audio and video packaging, and much more. Karen has designed the covers of 21 books that have become best-sellers or won awards, including the 2005 Writer’s Digest “Grand Prize” winner for the best self-published book in America.
Turn Eye Appeal into Buy Appeal is a book so useful that anyone who creates informational materials will find it invaluable:
* Small Businesses;
* Entrepreneurs;
* Schools;
* Libraries;
* Cities/Counties;
* Social Service Agencies;
* Non-profits;
* Virtual Assistants;
* Students; and
* Anyone who wants to make their informational, educational, or sales material graphically compelling!
Sample topics covered in the ebook . . .
* 10 Questions to Answer Before Designing Your Next Project
* Branding: An Umbrella Concept You Can’t Ignore
* What Makes a Good Logo Design?
* Building a Better Business Card
* Think in the Prospect’s Perspective
* Capturing Customers with Persuasive Words
* Marketing Writing That Gets Read
* Choosing Fonts
* 9 Typesetting Tricks That Design Pros Use
* 6 Elements that Make Your Design Effective
* Working with Images to Enhance Your Layout
* Jazz Up Your Layouts with Pull Quotes
* Tips for Designing Book Covers and Inside Pages
* How to Scan Photos at the Correct Resolution
* How Color Can Add “Zing” to Your Design
* Easy Ways to Select Harmonious Colors
* Unlocking the Symbolic Meaning of Color
* RGB and CMYK — Colorful but Different
* Proper File Formats for Internet and Print
* Checklist for Making Your Files Print-Ready
* What Paper Works Best?
* What are Your Options for Binding?
- amazon.com Sales Rank: #823614 in Book
- ABIS_BOOK
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First Impressions Count by Barbara J. Butler
Karen’s years of experience is brilliantly conveyed in her book “Turn Eye Appeal into Buy Appeal.” Saunders, the designer of many award winning books, gives credibility to the easy to read and implement information. It’s a great resource book for anyone wishing to create any type of written material - whatever form it may take.
Barbara J. Butler - Aurora, CO
Destination Wedding Minister - Author - Speaker
A Must-have for Small Business Owners by Goldbugs
As partners of clients who help make their businesses more successful, virtual assistants often have to oversee the creation of marketing material. While one option is to hire a graphics firm to do it all while the business owner remains hands-off, most small business owners can’t afford this luxury.
Enter Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! by Karen Saunders. Filled with beautiful images, information-packed articles, and helpful tools, Turn Eye Appeal Into Buy Appeal is a must-have for any business owner who even thinks of creating (or getting someone else to create for her) logos, business cards, newsletters, brochures, and websites.
Turn Eye Appeal Into Buy Appeal overcomes all manner of design and print roadblocks with answers to such questions as
“What colors should I use to add ‘zing’ to my design?”
“Where should I start in designing my logo?”
“What will make people read my marketing piece?”
“What paper should I use for my printed marketing piece?”
“What should I say about my company?”
One of a business owner’s goals is to increase his revenue. One of the best ways to increase revenue is to attract consumers through powerful flyers, business cards, brochures, and logos. Turn Eye Appeal Into Buy Appeal will help business owners be able to produce appealing marketing material that really sells.
Dawn Goldberg, CMVA, COO of AssistU. Since 1997, AssistU has been training, certifying, and referring the best virtual assistants in the world.
This book showed me how to do my own marketing graphics! by Thomas A. McEwen
I purchased Turn Eye Appeal into Buy Appeal by Karen Saunders last year and have found it to be an invaluable resource for designing marketing materials including counter displays, book description sheets, our own website, etc. My book is now our distributors best selling book on recreational boating, and I believe the marketing materials derived from Karen’s book contributed significantly to this success.
My copy has all kinds of Post-It notes marking pages of particular interest, and lots of Hi-Liter marks, so you can tell I use it a lot. It’s not just about graphics-it covers such things as writing good marketing copy, typography, digital imagery, and printing, and that’s not all. Even if you hire out your graphics and marketing materials work, this will help you understand and evaluate the contractor’s work. I can absolutely recommend this book to anyone who needs to develop marketing programs and materials.
Tom McEwen, author of Boater’s Pocket Reference
The Real Deal by Walter Taylor, Jr.
I wished I had purchased this book before publishing my first book, but there will definitely be a revision after reviewing this material.
Being exposed to many business people, authors and graphic designers over the last year, I find that Karen Saunders is the “real deal” when it comes to giving relevant information that you can use.
Turn Eye Appeal into Buy Appeal has helped and is helping me to develop my brand. Let us face it-everyone desires to turn his or her product into a sale at every glance.
Everyone wants their idea or product to speak without speaking and that is precisely what you will get when you put the principles of this book to work.
There are many out there promising to help you when it comes to developing a plan and putting it to action, but Karen Saunders delivers in Turning Eye Appeal into Buy Appeal.
My name is Walter Taylor, Jr., Minister and Author of Touchdown Love and I approve this review.
Great information from a true professional by B. Munson
In my business as a book editor and consultant, I am always looking for good resources for clients. I have been able to find some good books on book marketing–and others on writing a good sales letter or press release. But until I read Karen’s Turn Eye Appeal into Buy Appeal, I knew of no book that gave in-depth help on design and writing. I am very impressed with the quantity and quality of Karen’s information. I especially like the easy to use format. Her book is a great example of the quality of work Karen produces in her business as a graphics professional.
Barbara Munson
Munson Communications Editorial and Ghostwriting Services
www.munsoncommunications.com
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