Advertising Design Books

FTGTV - Apple 30 Years of design

by FTGTV (Category: Entertainment)

Apple - 30 Years

Rocky Mountain Ballet / Why (Liquid Design)

by 1toelizzard (Category: Howto & Style)

Travis a princpal dancer for Rocky Mountain Ballet for more information call 801-224-8058 or 801-376-5980

The Complete Banner Handbook: A Creative Guide for Banner Design and Construction

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• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

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The Complete Banner Book by Eulalie
The cover and excerpts of this metal spiral bound book led me to hope that it would be more complete than others. I found that despite the title, it is just one more New, Quick & Easy, Luminescent Batik, and/or Dynamic Calico Creative Banner Making Project book. There are a couple pages of history, but no illustrations of historical banners. The designs are limited to the contemporary style. Illustrations are primarily line drawings in a variety of mainly Christian and some secular motifs of a plain, modern style; There is advice regarding color and layout; The suggested construction techniques are the typical modern methods, including simple sewing of cloth, gluing of felt or construction paper, painting, and even computer generation, but not with enough detail to instruct the beginner. Perhaps the completeness to which the title refers is that “I Am an Apostle,” a banner skit for children, is included. I now notice that the author also wrote The Clown Ministry Handbook.

The Complete Banner Handbook: A creative Guide by B. DePoy
I haven’t had a chance to use this one yet, but have reviewed it and it looks like another winner. Lots of great information to be used in future banner making.

• The New Banner Book
• Quick & Easy Banner Designs
• Church Banner Designs: 72 Unique Ideas Using Calico, Batik & Other Cotton Prints
• Banners for Worship (Concordia Banner Craft) (Concordia Banner Craft)
• Banner Designs for the Church Year

Selling Happiness: Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai

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        Selling Happiness: Calendar Posters and Visual Culture in Early-Twentieth-Century ShanghaiFrom the early twentieth century until the Communist takeover in 1949, Shanghai commercial artists created thousands of colorful posters and black and white advertisements that formed an essential part of modern life in the city. This visually appealing and richly illustrated work describes the origin and evolution of modern commercial art in China, focusing on colorful advertisement calendar posters that featured distinctive feminine images. It makes clear how essential commercial art and its institutional backing were to the development of modern art and even modern society in China over the past century.

The transformation of the Chinese advertisement calendar was the achievement not of the advertisers but of the artists themselves. With their varying artistic styles and different personalities, the artists brought the calendar posters to life. Through their artistic capacities they visualized effective and captivating images and through their technical skills rendered these images into perceptible form. Ellen Laing has assembled data scattered in a wide range of written sources to produce coherent biographies for eleven major commercial artists who designed calendar posters. She documents how they made their livelihoods as independent artists or in association with advertising departments of large companies or as members of commercial art studios. Their artistic achievements outside the realm of advertising art, such as Chinese painting and photography, are revealed. For the first time, Laing examines the fruitful relationships between commercial and fine artists and the important connections between those in advertising and publishing. (Commercial artists designed covers for popular fiction magazines, and, in turn, authors supplied the poetic inscriptions found on calendar posters.)

Selling Happiness discusses not only advertising art but also the production and marketing of the calendar poster. These posters, like other advertisements, were rendered in a Western realistic technique and were wildly and widely popular. Ordinary people throughout China often acquired them to decorate their homes. Laing outlines how the Chinese commercial artist, who rarely attended formal Western art classes, gained skills in Western representational art. She also illustrates the Chinese reliance on direct copying of existing images, from advertisement pictures printed in Western periodicals like Ladies’ Home Journal or the Illustrated London News to photographs of movie actresses published in fan magazines. In the final chapter of the book, she explains how the styles developed by the commercial poster artists during the 1920s and 1930s became the basis for certain types of propaganda art under the Chinese Communists in the 1950s and 1960s.

As the first substantial investigation of commercial art in China, Selling Happiness explains how the early twentieth-century Chinese public came to accept Western-style art as mainstream and the heretofore ignored process by which the Chinese art world became (in some sectors at least) thoroughly cosmopolitan. A monumental study of the most important genre of modern Chinese commercial art, this volume will appeal to not only historians of Chinese art, but also those interested in literary, economic, and social history. It will be an essential resource for comparative studies of visual culture.

• amazon.com Sales Rank: #659491 in Book
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*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
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2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
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• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

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• Assignment: Shanghai: Photographs on the Eve of Revolution (Series in Contemporary Photography, 2)
• The Sing-song Girls of Shanghai (Weatherhead Books on Asia)
• Shanghai Girl Gets All Dressed Up
• Old Advertisements and Popular Culture: Posters, Calendars and Cigarettes, 1900-1950 (Arts of China)
• Chinese Label Art: 1900-1976

Striking Images: Vintage Matchbook Cover Art

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        Striking Images: Vintage Matchbook Cover ArtFrom the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook’s art to life in all its pulp panache and visual zing.

• amazon.com Sales Rank: #354536 in Book
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It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

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• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

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It struck me. by Walker Zurschmeide
This is the greatest book, and so inspiring. From goofy characters to pinup girls and more. Perfect size and a steal for the price. On par with a Taschen release, you can rest assured Beauchamp has the passion. I’m so glad I got this book- Grab it.

A Treat For The Eyes by David Burd
Even if you don’t care about matchbook art or matchbook collecting, this book is highly recommended. It collects these beautiful pieces of pop culture ephemera and presents them as art, which they truly are. Each page packs a graphic punch that will knock your socks off. Not only are the endless variety of matchbook designs visually stunning, but Mr. Beauchamp treats the medium itself as part of the piece, enlarging the images so the texture of the paper and even the impression the ink makes become art. A very tasteful and classy treatment for this disposable art form. (I was going to say “unmatched” but I stopped myself.)

The selected artworks run the gamut from restaurants to mascot characters to cars to strip clubs. There’s a whole chapter devoted to inspiring, art deco imagery from World War II, any one of which would make a great poster.

Given the limitations of the medium and the printing budget, many of the matchbooks are designed with just two or three colors, making this a textbook for the graphics arts student. In an era in which any ink jet printer can reproduce millions of colors, it’s fascinating to see what yesterday’s artisans did with such a limited palette.

Some of the matchbook covers are close to actual size while others are blown up to fill the page. Given that there are as many as four pictures on some pages and the book totals 272 pages, there are in excess of 500 pieces of art reproduced here. It’s impossible to find a favorite among so many gems.

If you’re looking for a good summer book to enjoy at the beach, prepare yourself to read “Close cover before striking” a few hundred times. But if you want to soak your eyeballs in America’s rich graphic heritage, Striking Images is a must have.

The Book that best captures the Real Allure of the Vintage Matchbook. by Lynn Vaccaro
I think all the books I’ve seen on this subject merit high praise, but Striking Images stands out for its layout and focus on the artwork itself. The juxtaposed covers allow for many great samples to be consumed by the eyes at once, while other blown up images assume a Pop Art painting quality. So do not mistake this for a book on vintage matchbooks; this is about the art on the cover. At this price I feel this book’s a deal considering the design and thought devoted to it by Mr. Beauchamp - well done! I’ve encountered his unique passion and perspective on other ephemeral subjects in various issues of Blab!, another book I’ve collected and highly recommend!!

A leaden golden age look by Robin Benson
As the back cover says ‘Striking Images is a must see collection of vintage covers…More than 500 images inside!’ Good enough for me because I love books about popular visual culture and this one could join the other three I already have about match art.

However I was rather disappointed in the book because of its production. The main problem is that every matchbook has been reduced to a square of either the front or back and then presented butted up (mostly) four to a page so they hardly look like matchbooks at all. It’s as if a book about stamps had all the perforations cut off and then joined together. Many are shown whole page, making them too big and over-emphasising the crude printing quality. The book really ends up looking like a collection of badly printed, colorful and exuberant, advertising graphics. Though divided into eight sections there are no page numbers except on the chapter openers and with the covers crammed into all the pages it is annoyingly difficult to find a particular section.

It could have looked so much better like the earlier Chronicle Matchbook Art by Yosh Kashiwabara. Here many of the matchbooks have their front and back shown but the main thing is that they have plenty of page space surrounding each one. Another book: Close Cover Before Striking: The Golden Age of Matchcover Art (Recollectibles) is a handsomely designed title with thirteen chapters of well presented covers. Both books show how fascinating these throw-way bits of art are.

***FOR AN INSIDE LOOK click ‘customer images’ under the cover,

• Light of India: A Conflagration of Indian Matchbox Art
• 930 Matchbook Advertising Cuts of the Twenties and Thirties (Pictorial Archive Series)
• Meet Mr. Product: The Art of the Advertising Character
• Matchbook: Indian Matchbox Labels
• Matchbox Labels: Over 2,000 Elegant Examples from All Over the World

Dreamkiller Mashup FX Design

by SHEDWOOD (Category: Entertainment)

A test Design and mashup of the original video trailer for www.dreamkillerthemovie.comI perform special fx presentation for the first time.
Narration by Lead Actor Dario Deak.
This film is currently in post production.

Graphis Advertising Annual 2008 (Graphis Advertising Annual)

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        Graphis Advertising Annual 2008 (Graphis Advertising Annual)

• amazon.com Sales Rank: #257393 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
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Bill Me Later is the quick and easy way to shop without your credit card.  Using Bill Me Later is easy as 1-2-3…

1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
3.    Answer 2 quick questions & accept the terms.

It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

• Make sure you have entered the correct promo code, BMLSAVES.

• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

PLEASE BROWSE IN ANOTHER CATEGORY… by
Yes, browse something else in a different category, because if you pass over this Annual 2001, you don’t need to look any further in Commercial Advertising category.

There are hundreds of books about advertisings and its examples, but only one unique collection, Advertising Annual Series, you will be addicted to them. And with this latest, you will start to look from another perspective, get the ideas standing behind the successful advertisements, see the greatest projects in the industry. This is not a casual book, a must in your collection.

Beautiful print production by M. Fredlund
The Graphis series of books are always beautifully printed and thank goodness this is presented in a straight forward approach to the presentation of the work, (and not trying to be artfully cute like the Annual report issue where most of the content is lost in the gutter of the page). So from a picture reference this issue is fine and it is easy to see the selective “style” or “trend” of work that appears across the industry, although not as international as I expected.

This issue certainly focuses on the visual much more than any text– a picture, or image is worth a thousand words is aptly true.

If you are interested in a “reference” or “credit” list the information is also available as standard in the back of the book and generally (especially as a teaching tool for students) one of my biggest complaints is flipping back and forth to find the problem statement. Since the type is always so small I would much prefer this information presented discretely with the campaigns than to break the spine of the book flipping back and forth. And by the time you find it, with the weight of the book itself, you lost the first page and give up…

• Graphis Brochures 6 (Graphis Brochures)
• Advertising Annual 2007 (Graphis Advertising Annual)
• Graphis Design Annual 2008 (Graphis Design Annual)
• Art Directors Annual 86 (Art Directors Annual)
• I AM This Book PG: (One Show)

Internet Marketing for Dummies

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        Internet Marketing for DummiesThis update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

• amazon.com Sales Rank: #446317 in Book
• ABIS_BOOK

A hand book and guide you’ve been looking for by Ramon Ray
Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There’s a lot of hype about marketing on the Internet, but the book’s authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another “let down” when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that “Internet marketing” is “marketing” but using the Internet - and this is very important to understand. So many businesses want to rush into “online marketing”, but don’t have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an “Internet Marketing Plan” I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be “Faulkner, Grade and Berkmenstein” - however, you may wan to try out “greatlawyers.com” for a domain name! There’s a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists “techniques for gathering visitor information” on your Web site. See, Internet marketing is more than “just” Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you’ve launched some successful online marketing campaigns you’ll be a pro and can then refine what you’ve learned in Internet Marketing for Dummies.

Lacks in valuable content by
I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.

I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.

I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I’m sure there is a good book out there for this, however I have not found it yet.

Regards,

DK

Strategy still solid, examples dated by Frank Catalano
As the co-author of this book (so I gave it a neutral, mid-range rating), I agree that the examples in it are dated. The parts about building a strategy, however, are still strong, as are some of the definitions and general tactical suggestions. However, if anyone is looking for flavor-of-the-month Internet marketing tactics (as what works best has changed over time), or current examples or resources, I would recommend another book. For strategy, though, this still works.

Internet Marketing for Dummies by GMan
This book is okay. It is outdated but well intentioned. If he updated it, it would be fine. If you are a rank beginner, you can still get some use out of it. Some of the other reviews are horrible, but I can’t say they are totally justified. I’d very strongly recommend:

“Internet Marketing Secrets: Make a Bundle on the Internet” this is very good book and it will get you started on making REAL money!

GMan

A little outdated… by Quayar A. Quinn-settel
They need to revise many of their chapters. Most of the content is completely outdated as it was written in the year 2000/2001. If you buy this book, you won’t be able to follow most of the suggestions or go to most of the websites this book refers you to, give or take a couple valuable recommendations that stand the test of time. It’s not worth the purchase because it will mislead you.

Instead, look to buy a guide that was published within the past year.

• Web Marketing For Dummies (For Dummies (Computer/Tech))
• E-Commerce for Dummies
• Starting an Online Business For Dummies (For Dummies (Computer/Tech))
• Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))
• Search Engine Optimization For Dummies (For Dummies (Computer/Tech))

Compensating New Sales Roles : How to Design Rewards That Work in Today’s Selling Environment

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        Compensating New Sales Roles : How to Design Rewards That Work in Today’s Selling EnvironmentExpanded guide to putting together compensation plans and rewards to ensure the motivation, happiness and organization of a top sales staff. Offers practical advice on new topics such as the impact of the Web on sales compensation and rewarding nonsales jobs that are key in the sales process. Previous edition: c1998. DLC: Sales personnel–Salaries,etc

        Compensating New Sales Roles : How to Design Rewards That Work in Today’s Selling EnvironmentExpanded guide to putting together compensation plans and rewards to ensure the motivation, happiness and organization of a top sales staff. Offers practical advice on new topics such as the impact of the Web on sales compensation and rewarding nonsales jobs that are key in the sales process. Previous edition: c1998. DLC: Sales personnel–Salaries,etc

“With the explosion in Internet sales, organizations are frantically transforming their sales departments, adding new roles and redefining existing positions, to capture a share of this lucrative new market. This second edition of the landmark Compensating New Sales Roles explains:

* How to identify and establish the sales roles an organization needs to turn in double-digit growth on a continuous basis

* How to design and implement a compensation plan that directs, motivates, and rewards employees who perform effectively–regardless of sales channels

* How to compensate sales staffs in telesales and teleweb operations–the fastest growing fields of selling.

Packed with updated tips, tools, and examples, along with a new focus on online selling opportunities, this is an essential guide for human resources/compensation professionals, business owners, and sales executives.”

• amazon.com Sales Rank: #557253 in Book
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Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
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• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

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Awesome realities by Greg Elliott
This book is a must have for todays business managers in the ever changing world of sales. I am amazed at the insight and accuracy depicted in the book. It assisted me in the re-engineering of a tired sales force. Two thumbs up!

• Compensating the Sales Force: A Practical Guide to Designing Winning Sales Compensation Plans
• The Complete Guide to Sales Force Incentive Compensation: How to Design and Implement Plans That Work
• The Sales Compensation Handbook
• Sales Force Design for Strategic Advantage
• The Complete Guide to Accelerating Sales Force Performance : How to Get More Sales from Your Sales Force

The New Big Book of Logos

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        The New Big Book of Logos

Following in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top graphic designers from more than 500 firms across the United States. It is a treasure trove of inspiring ideas and an invaluable reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds.

• amazon.com Sales Rank: #678022 in Book
• ABIS_BOOK

Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
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Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.

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1.    Add items to your shopping cart.
2.    Select Bill Me Later at checkout.
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It’s that easy!  You’ll receive a bill in the mail after you’re approved.  Pay in full or over time* - the choice is yours.

Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence.  Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.

To receive the Bill Me Later® $10 off $50 discount:
1.    Write down promo code BMLSAVES.
2.    Add $50 worth of products sold direct from Amazon.com to your shopping cart. 
3.    Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button). 
4.    At checkout, enter the promotional code and click the “Apply” button.  The savings will be deducted from your order total.

Avoid Common Mistakes:

• Make sure you have selected Bill Me Later as your payment method.  If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.

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• Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com 

Promotion Terms and Conditions:

• Limited to one (1) per customer account.

• Offer valid only for purchases made between October 13, 2008 and December 31, 2008.

• Offer must be redeemed through the Amazon.com shopping cart.  Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method

• Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.

• Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com). 

• Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes

• Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount. 

• Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.

• Offer is not for resale and is not redeemable for cash.

• Offer cannot be applied to orders already placed with Amazon.com. 

• If you return items purchased using the offer, you will not receive a refund for the amount of the offer. 

• When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer.  For more information about data that Amazon.com collects from its customers, read Amazon.com’s privacy policy posted on the Amazon.com Web site.

• Offer made by Bill Me Later, Inc. Void where prohibited.

A Worthy Catalog Filled With Design Ideas and Concepts by Timothy Ennis
David E. Carter has published shelves full of books on design and creative applications. The New Big Book of Logos is a valuable addition to anyone’s swipe file. If you’re looking for yet another array of by-gone days in corporate identity, then this is NOT the book for your money. Frankly, I’m tired of books filled with thoroughly worn-out antique icons (clip art) of corporate entities. This book and it’s predecessor are fresh and valuable to the creative mind for the wealth of ideas taken from unknown and uncommon identities. For the purpose of looking at others’ work as something to analyze, pull-apart, and re-assemble into something new and completely different, this book is a gold mine of creative opportunities. Your money is well-spent on anything David E. Carter produces.

ShoeShineBoy by
I don’t know why anyone would need to buy another logo book after buying this one. It’s chock-full of logos. Certainly, they are not all gems…but there’s enough good ideas in there to get your own brain stimulated.

In reference to the guy who was disappointed in this book because it didn’t have recognizable, big brand logos (Shell, McDonalds, etc..) my question is “why would you want that?” Why would you want a book filled with marks everyone knows so well that they see them in their sleep. Give me fresh stuff! Stuff I haven’t seen! And, yes, this means stuff from big markets as well as small. Why is a logo for a small maket any less valid? Why does distribution suddenly equal rellevancy? Maybe you should go back to design school to figure this out.

Inspiration for mediocrity. by Michele Moore
I bought this book the same day I bought the beautifully-bound “Trademarks designed by Chermayeff & Geismar” (Princeton Architectural Press). I plan to use them both in a presentation to show what 40 years of good, solid design can do versus a Big Book of Hack. This is indeed a big book, but when David E. Carter refers to these logos as “great” he is really deceiving the growing designers in his audience. And when he goes so far as “To paraphrase W.P. Kinsella, ‘Publish it and they will buy.’” his intentions become frighteningly transparent. If you truly want to be inspired, learn from the legends. For the same amount of money you can own the Chermayeff & Geismar book. I gave it two stars, but that’s mostly for effort.

The Big Book of Repetitive, Cheap and Dated Clip Art by
This could have has SO much potential - it could have dealt with famous brands in the last 100+years such as Shell, BP, Bell, AT&T, IBM, Coke, Pepsi, Sony, Audi, BMW, McDonalds, Procter and Gamble, Microsoft, etc etc - there are so many famous and excellent brands. And they are International we all know them, but it would be nice to have a book covering them all and some more obscure ones.

But this book isn’t in that league at all. This is the big book of early 90’s clip art. Most of the designs are horribly dated, with sickly pastel colours, overly complex motifs etc. They are all much the same and certainly don’t stand out on the page.

Obviously they are all Americentric, but worse they are all small-town Americentric. The cutesy clip art for the 10th Anniverary Snowy Creek Cub Spelling Bee, or Grand Street, Middletown, Nowheresville 3rd Annual Street Parade and the like have no value or merit outside of that institution. And that goes for 90% of the clip art…sorry logos. The work on offer is wholly unprofessional and bland. Managing to fill 400 odd pages with such mediocre work is quite remarkable.

After having read through this book I opted for How to Design Logos, Symbols and Icons - at least it had some quality, recognisable brands in it.

Thre’s inspiration here for EVERY logo designer. by Richard Davidson
OK. You’re trying to come up with a logo design for your new client. You’re stuck. What do you do? If you’re lucky, you have this book handy, and you can flip through nearly 400 pages and about 2,500 logo designs from creatives all over the world. Suddnely, you see something you like. You don’t copy it, but you get an idea from what you just saw. That’s why you buy books like this. Ideas “spring” from other ideas.

Will you love every logo in this book? Of course not. That’s not its purpose. Diferent designers from all over the world have greatly varying styles. But one thing for sure, you’ll see enough “great” work in here to lift you to new heights of creativity. (And guess what, much of the stuff that you think is “so-so,” others will think is “great.” That’s what makes life interesting. Quite simply, if you design logos, you should have this book on your reference shelf.

• The Big Book of Logos 5 (Big Book of Logos)
• The Big Book of Logos 4 (Big Book of Logos)
• The Big Book of Logos
• The Big Book of New Design Ideas (Big Book (Collins Design))
• The Big Book of Logos 3 (Big Book of Logos)